Brand partnerships · Summer 27
A curated home for exceptional European swimwear brands in Tel Aviv.
The confidence of European style,
brought home.
Confia's story
A curated European swimwear boutique.
Confia offers a carefully curated assortment, supported by digital storytelling, premium customer experiences and seasonal pop-up activations in Tel Aviv.
We provide a premium home for international brands, connecting them with consumers through a seamless local shopping experience - a selective portfolio that combines fashion-forward design with a strong sustainability narrative and a recognisable visual identity.
We believe swimwear is about more than appearance. The brands we select are chosen for their ability to support comfort, confidence and self-expression through the many stages of a woman's life.
- Confidence
- Femininity
- Elegance
- Freedom
- Uniqueness
- Quality
THE CONFIA CUSTOMER
How she feels is the point.
Style-aware and quality-driven. Values timeless design, exceptional fit over trend and volume.
She seeks distinctive international brands - often unavailable in Israel - and usually discovers them while travelling or shopping abroad. Confia makes them accessible at home, to exactly the customer a premium brand wants.
A Market Ready for a Different Point of View.
Currently most of Israel's premium field is loud. It lacks a quiet, curated, European corner.
Today, local women searching for European style swimwear mostly have two choices: wait till their next trip abroad, or order online (if they know where to look).
Confia covers what remote options can't offer: fit, try-on, local trust, and a relationship with your brand.
Why partner with Confia
Three reasons for a brand to choose us.
Dedicated brand focus
A selective brand portfolio, premium international labels only. Each brand gets real visibility and attention, never lost in a catalogue.
Brand experience & visibility
Thoughtful, high-quality brand experiences: digital storytelling and seasonal pop-ups in Tel Aviv.
Fit, try-on, local trust
Personal fitting and after-care. With a vision toward a permanent physical destination in Tel Aviv.
The Women Behind Confia |
Sharona Kedem & Limor Alimi
Two sisters. A European sense of chic, brought home.
"The story began in Vienna, where I lived for several years and discovered a unique European swimwear and lingerie boutique that left a lasting impression on me. It wasn't just about the products, but about how they made women feel - confident, comfortable, and truly themselves."
Confia was founded by sisters Sharona Kedem and Limor Alimi - a women-owned, family-owned business rooted in Sharona's years in Vienna and in the city's highly refined swimwear and lingerie aesthetic.
When Sharona moved back to Israel and shared the idea with Limor, she immediately connected to the vision. With backgrounds in high-tech and event production, the sisters bring a powerful blend of experience in creating memorable customer journeys and managing complex operations - now fully channeled into Confia.
"Our mission is to bridge the gap for the Israeli market, by building a premium, trusted home for carefully selected international brands."
The company we keep
The kind of brands we build the edit around.
Craftsmanship, Premium Fabrics & Exceptional Fit. If your brand is described first by how it feels rather than by what it costs, we are speaking the same language.